Medspa PPC Agency

Medspa PPC budgets typically range from $3,000 to $15,000 per month depending on your market saturation, the number of treatments you want to advertise, and your growth targets. A single-location medspa in a moderately competitive market can generate strong results with $3,000 to $6,000 monthly across Google and Meta. Medspas in highly saturated markets or those with aggressive growth goals typically invest $8,000 to $15,000 or more. We recommend allocating approximately 60 percent to Google Search for high-intent treatment captures and 40 percent to Meta for awareness and retargeting, though the optimal split varies by market and treatment mix.

Meta restricts before-and-after imagery, certain health claims, and outcome guarantees in paid cosmetic treatment advertising. We have developed compliant creative frameworks refined over years of medspa advertising that deliver strong engagement and conversions within these restrictions. Our approach includes educational treatment videos, provider expertise content, lifestyle imagery, client experience storytelling, and technology showcase formats that pass Meta review while maintaining the visual appeal and persuasion that drive bookings. We also strategically use organic social content for before-and-after galleries, which are then leveraged through retargeting campaigns for compliant amplification.

PPC campaigns begin generating treatment inquiries within the first one to two weeks of launch. The first 30 to 45 days involve intensive optimization as we gather conversion data and refine targeting, ad copy, and landing pages. During this period, cost per lead decreases and lead quality increases as we identify which keywords, audiences, and creative perform best in your market. By month two or three, most campaigns reach a mature performance level with predictable lead volume and stable cost efficiency. We provide weekly reporting during the optimization phase and monthly reports thereafter.

The treatments that perform best in PPC depend on your market and practice strengths, but we consistently see strong results from injectable campaigns like Botox and fillers because of their high search volume, broad demographic appeal, and recurring revenue potential. Body contouring treatments like CoolSculpting perform well for practices that invest in dedicated landing pages with compelling before-and-after results. Laser hair removal campaigns generate high lead volume at relatively low cost per lead. Newer treatments like Morpheus8 and Sculptra often benefit from lower competition and cost-per-click rates. We analyze your specific market during onboarding to identify the treatment campaigns most likely to deliver the strongest return.

Yes, seasonal campaign management is a core component of our medspa PPC service. The medspa industry has pronounced seasonal demand cycles: January brings resolution-driven skin and body treatments, spring drives pre-wedding and pre-vacation bookings, summer increases demand for laser and body treatments, and the holiday season generates gift card and event-prep interest. We plan seasonal campaigns 30 to 45 days in advance with dedicated creative, landing pages, and budget allocation. We also build promotional campaigns for events like Allergan Brilliant Distinctions promotions, practice anniversary specials, and new treatment launches.

We implement multi-layer tracking that connects ad clicks to actual appointments. Dynamic call tracking attributes phone calls to specific keywords and ads with call recordings you can review. Form and chat submissions are tracked and attributed to their source campaigns. For practices using booking platforms like Zenoti, Vagaro, or Boulevard, we integrate conversion tracking directly with your scheduling system when possible. Our monthly reports include lead volume, lead quality assessment, estimated booking rates, and cost per booked appointment — the metric that determines whether your advertising investment is generating profitable growth.

For most medspas, the answer is both — but with different objectives and budget allocations. Google Search captures clients actively searching for treatments, making it your primary high-intent lead generation channel. These clients have already decided they want Botox or CoolSculpting and are choosing a provider. Social media advertising on Instagram and Facebook reaches clients in the awareness and consideration phases — they are interested in aesthetics but may not be actively searching yet. Social ads build brand awareness, showcase your results, and create demand that eventually converts to bookings. We recommend starting with Google Search as the foundation and layering in social media as budget allows, typically with a 60/40 split.

Three factors differentiate our medspa PPC management. First, treatment-level campaign architecture — we build dedicated campaigns for each treatment category with specific keywords, creative, and landing pages, rather than running generic medspa ads that waste budget on irrelevant clicks. Second, compliance expertise — we have managed medspa advertising across Google and Meta for years, developing compliant creative frameworks that other agencies struggle to replicate, preventing the account suspensions and ad rejections that derail campaigns. Third, revenue-focused reporting — we track all the way through to booked appointments and estimated revenue, not just clicks and form fills, giving you a clear picture of your actual advertising ROI.