Plastic Surgery PPC Agency

Most plastic surgery practices invest between $5,000 and $25,000 per month on paid advertising depending on their market, the number of procedures being promoted, and growth targets. In moderately competitive markets, $5,000 to $10,000 monthly can generate 30 to 60 qualified consultation requests. In highly competitive metros like Los Angeles, Miami, or New York, practices typically need $15,000 to $25,000 or more to maintain competitive visibility across multiple procedure campaigns. We recommend starting with your three to five highest-revenue procedures and scaling budget as we establish baseline performance and identify the campaigns that deliver the strongest return.

LegitScript is a third-party verification service that Google requires for advertisers promoting certain healthcare services, including many cosmetic procedures. Without LegitScript certification, Google may restrict or reject your ads for procedures like breast augmentation, liposuction, or injectable treatments. The certification process involves verifying your practice credentials, medical licenses, and advertising claims. We manage the entire LegitScript application and maintenance process for our clients, ensuring your campaigns run without interruption and your ads remain compliant with both Google and LegitScript requirements.

PPC campaigns typically begin generating consultation requests within the first one to two weeks of launch. However, the first 30 to 60 days involve significant optimization as we gather data on which keywords, ads, audiences, and landing pages perform best in your specific market. During this optimization phase, cost per lead will decrease and lead quality will increase as we refine targeting, add negative keywords, improve ad copy, and test landing page variations. By month three, most campaigns reach a mature performance level with predictable lead volume and cost efficiency. We provide weekly performance updates during the first 60 days and monthly reporting thereafter.

Cost per lead for plastic surgery PPC varies significantly by procedure and market. High-volume procedures like breast augmentation and liposuction typically generate leads at $30 to $75 each in moderately competitive markets, while more specialized procedures like rhinoplasty or facelift may range from $50 to $120 per lead. In the most competitive markets, cost per lead can reach $100 to $200 for premium procedure terms. The critical metric is not just cost per lead but cost per booked consultation and ultimately cost per surgical patient. A $100 lead that converts to a $15,000 rhinoplasty represents an excellent return on investment. We track the full funnel to ensure your ad spend generates profitable surgical volume.

Yes, we manage the full paid media mix including Google Search, Google Display, Google Performance Max, Meta Ads on Instagram and Facebook, YouTube advertising, and programmatic display. Each channel serves a different function in the patient acquisition funnel. Google Search captures high-intent patients actively searching for procedures. Meta builds awareness among aspirational audiences and showcases your results through visual creative. YouTube delivers your surgeon brand story. Display retargeting maintains visibility throughout the decision cycle. We recommend most practices start with Google Search as the primary lead generator and layer in Meta and retargeting as budget allows.

Meta restricts before-and-after imagery in paid cosmetic surgery advertising, and Google has its own guidelines around health claims and visual content. We have developed compliant creative frameworks that showcase your surgical expertise without violating platform policies. These include educational carousel formats, patient journey storytelling, lifestyle imagery, provider-focused content, and technology showcase ads. We reserve full before-and-after content for landing pages, website galleries, and organic social posts where restrictions are less stringent. This two-tier approach ensures your paid campaigns remain compliant while your landing pages and website deliver the visual proof patients need to convert.

PPC and SEO are highly complementary and produce the best results when used together. PPC provides immediate visibility and lead generation from day one, while SEO builds long-term organic presence that generates free traffic over time. We use PPC data — specifically which keywords and ad copy generate the most consultations — to inform SEO content strategy and keyword targeting. As organic rankings improve for specific procedure terms, we can strategically reduce PPC spend on those keywords while maintaining paid visibility for terms where organic rankings are still developing. This integrated approach delivers both short-term lead flow and long-term marketing cost efficiency.

We provide comprehensive monthly reports covering impressions, clicks, cost per click, conversion rates, cost per lead, lead quality scoring, and return on ad spend at both the campaign and procedure level. Our reporting integrates call tracking data so phone calls are attributed to specific keywords and ads, not just form submissions. We also provide quarterly strategic reviews that analyze trends, identify optimization opportunities, and recommend budget allocation changes based on performance data. All clients have access to a real-time dashboard showing key metrics updated daily. We believe in complete transparency — you see exactly where every dollar goes and what it produces.